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CTV For Performance

AutomateTech: Precision CTV for the Mobile-First CMO

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231
Projects Executed
2341
Data Analytics
15467
Decisions Taken Per Day
104
Avg KPI Met

AutomateTech: Precision CTV for the Mobile-First CMO

Today's consumers are screen-agnostic, seamlessly moving from mobile to CTV. AutomateTech empowers global CMOs to capitalize on this reality, transforming advertising reach through Connected TV. CTV isn't just TV anymore. It's internet-enabled screens reaching cord-cutters and streamers – a massive, engaged audience now addressable with digital-like precision.

Why Global CMOs are Choosing CTV
  • Scale & Precision

    Access millions globally with granular targeting based on demographics, interests, and buying behavior. Think reaching 60%+ of US households (source: industry reports) with the accuracy of mobile data.

  • Cross-Device Synergy

    Engage consumers on the big screen and retarget on mobile, creating cohesive brand experiences proven to lift conversion rates by up to 30% (internal AutomateTech data)

  • Measurable ROI

    Forget fuzzy metrics. Track everything from website visits and app installs to actual sales, demonstrating clear ROAS and attributing up to 15% of online conversions directly to CTV campaigns (AutomateTech client averages).

  • Interactive Engagement

    Move beyond passive viewing with dynamic ads. QR codes and shoppable overlays on CTV can drive immediate action, boosting engagement metrics by 2x compared to linear TV (AutomateTech analysis).

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Our Smart Infrastructure, Your Powerful Results:

AutomateTech integrates seamlessly with leading DSPs and SSPs, leveraging premium CTV inventory and enriched data. Our DMP-driven targeting and privacy-safe identity resolution ensure your message reaches the right audience, while VAST/VPAID standards guarantee high-quality ad delivery across all devices.

Beyond Views: Delivering Tangible Business Outcomes
We provide clear, actionable metrics:
  • Deep Engagement

    Track completion rates, understanding how effectively your message resonates.

  • Proven Lift

    Measure significant uplifts in brand awareness (averaging 10-15% in client studies) and direct sales

  • Holistic Attribution

    See CTV's impact across the entire customer journey, informing your broader marketing strategy.

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Consulting Wisdom, Executing Excellence

Transforming Visions into Reality

We use industry benchmarks and our extensive data to arrive at the goals/KPI and strategy tailored for the specific client

How does Generative AI come into play in the media strategy ?

The tailored strategy and its execution requires creative creation, content generation to campaign optimisation, we use the generative AI tools for faster turnaround

What kind of bidding models are available for the clients ?

Depending on at which stage of the lifeycyle a client is, the bidding models varies from CPM to CPA

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sales@automatetech.io

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